(manufacturing) are wholly-owned subsidiaries of Morinaga & Co., Ltd., which began in 1899 as the first, modern candy maker and producer of chocolates in Japan. (marketing and sales) and Morinaga America Foods, Inc. is the official distributor of HI-CHEW™, Chargel™ and FI-BEING™ in the United States. To learn more about HI-CHEW™ and purchase your favorite products, please visit us online at, like us on Facebook, and follow us on Instagram ( Morinaga America, Inc.:Įstablished in 2008, Morinaga America, Inc. HI-CHEW™ Bites is currently available at participating 7-11 and Speedway locations nationwide, with wider retail distribution planned for later this year. HI-CHEW™ Bites is offered in a 2.12 ounce bag for a suggested retail price of $1.99 (varies per market). HI-CHEW™ contains no colors from synthetic sources and is gluten-free. With nearly one billion pieces of HI-CHEW™ consumed each year, consumers can’t get enough of the fruity-chewy candy brand. Since its launch, HI-CHEW™ has been constantly driven by flavor innovation and continues to conduct extensive research to develop the perfect flavors for all consumers to enjoy.
HI-CHEW™ was created as a flavorful disruptor within the candy category and has transformed into the fruity chewy phenomenon it is today. With the expansive HI-CHEW™ product line-up, there is an option for everyone, no matter their product preferences.” They can easily grab a handful of chewlets at once or pick out their favorite flavor to easily pop into their mouth. “Now, HI-CHEW™ Bites gives consumers that option. “Our brand fans have been requesting a version of HI-CHEW™ that is easily accessible and can be eaten on-the-go,” said Teruhiro Kawabe (Terry), Chief Representative for the USA & President, CEO of Morinaga America, Inc. While smaller in size, each chewlet stays true to the core HI-CHEW™ mission – to create immensely fruity and intensely chewy snacking experience.
The unwrapped chewlets are coated in a plant-derived powder that helps to keep the candy from sticking together without compromising the chewy texture. The brand’s innovative technology continues within HI-CHEW™ Bites, allowing each bite-size chew to bring its fruit flavor to life. Strawberry is a sweet and satisfying twist on your favorite summer fruit.Green Apple offers a balanced blend of sweet and tart flavors for the perfect pucker.Mango transports your taste-buds to a tropical island oasis.Offered in three mouth-watering flavors sure to keep consumers coming back for more, HI-CHEW™ Bites gives enthusiasts a new, fun way to experience HI-CHEW™. The new HI-CHEW™ Bites makes it the ideal grab-and-go option for road-trips with friends, in between classes or as a quick afternoon treat. With the latest introduction of HI-CHEW™ Bites, HI-CHEW™ was on a mission to ensure that brand fans and candy lovers alike could reach for a bag of their favorite fruity, chewy candy for any occasion. Until now, the core lineup of HI-CHEW™ offerings have mainly featured individually wrapped chewlets. The new HI-CHEW™ Bites comes in bite-size packaging, with unwrapped chewlets, featuring three of the most popular flavors: Mango, Green Apple and Strawberry. (IRVINE, Calif.) Febru– HI-CHEW™, the immensely fruity, intensely chewy candy reimagines its beloved chewlets with the all new HI-CHEW™ Bites, a convenient way to enjoy your favorite chew on the go.
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